When I was volunteering for EWS–WWF under Heroes of UAE campaign (2009-2010), I took part in many awareness activities like making people aware of this campaign, giving tips of energy & water saving, giving away energy saving bulbs, ask people to get involved in it & of course I took pledge & asked my friends and family for the same.
This campaign is started to make people in UAE aware of saving energy, water & resources.
The slogan of the camping gives a fairly good message & idea of campaign, “A sustainable UAE, every child’s right”
This nation wide campaign is started by Environment Agency AbuDhabi with EWS–WWF supported by AbuDhabi Govt. If you visit heroes of the UAE site you will get a pretty good statistic of current usage of resources in UAE in problems section & in solutions sections tips to overcome the problems.
They started with making individuals take UAE specific practical pledge to save environment.
Ex. increase my room temperature by 2 degrees. or take showers instead of baths.
They asked the children first to take pledge & the campaign was spread in schools showing some very good photos of school heroes.
The energy heroes tell us the tips for saving energy & water heroes ask us to save water.
Recently they added corporate heroes, in which companies in UAE are getting involved. The companies are taking pledge to develop & implement measurable strategy to reduce carbon footprint, document the result achieved etc. There is a useful business toolkit for greening your workplace.
Don’t forget to take pledge (and follow it), to become one of official UAE Heroes!
