Earth Day 2012

Happy Earth Day to you all!

My Earth day started like any other day of the year. Like every day I stood in my window just after I woke up to catch the glimpse of the morning glory! On my way to my work, while stuck in traffic on the single road of my landscaped community, watched few happy chirping birds and sunny treetops waving bye to me. And repeated the same sentence to me, “I like Mornings”.

On this Earth in a true sense, not just a morning but every moment is beautiful. Nature changes it’s a beauty from morning to night, all we need is to take time out to appreciate it’s beauty. But at least on Earth Day, we all celebrate the beauty of Earth and remind ourselves what we should do to stop deteriorate the balance on Earth.

My Earth day celebration this time will be again with WWF-EWS. They are screening the “One Day on the Earth” movie in the evening, which I’ll watch with fellow environment enthusiasts. Today it will be a global screening of this movie, which is shot in the community in every country of the world on 1.1.2010!
I am quite excited to watch this movie and sure will enjoy it like all other movies screened by EWS before.

This year amongst other Earth day celebrations in UAE, I found two very unique and interesting pieces of news.
National Geographic Abu Dhabi collaborated with Volunteers in Dubai hosted ‘Bag the Waste’ yesterday evening. Volunteers at the event turned the discarded newspapers into paper bags, which were then distributed to local grocery stores to replace environmentally harmful plastic bags.

In another unique initiative in Sharjah, 10 Reverse Vending Machines (RVMs) will be launched under the city’s myBeeah recycling rewards campaign. The machines, which will be installed at high-footfall locations like Al Majaz Park and Al Qasba, accept plastic bottles and aluminum cans and award a point for every deposit, which can later be redeemed. An online portal, www.myBeeah.ae, will also be launched today, allowing people to sign up for the loyalty program and avail of rewards for their recycling efforts. Points can be used to avail of discounts and prizes from participating venues and outlets.

I personally appreciate this initiative by Beeah, as this initiative will definitely motivate residents and accelerate the recycling quantity from domestics.

I would urge all my readers and friends staying in Sharjah to sign up on my baeah.ae and start regular recycling to get awarded. Read here more about Beeah.

Hopefully, similar reverse vending machines will be launched in Dubai, Abu Dhabi, and other Emirates, where residents will welcome them and will be interested more in recycling than before thanks to rewards.

Tribe, it’s time for me to watch One day on Earth, you can watch the trailer here,
http://www.onedayonearth.org/page/trailers-and-videos

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Now click here to Join our Tribe! And to start living sustainably, click here. You can also join our #ZeroWasteUAE initiative here.

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Meet The Founder : Amruta Kshemkalyani

Amruta Kshemkalyani, an expert sustainability professional turned social entrepreneur, is the founder of the Sustainability Tribe, AK Sustainability

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