When I was volunteering for EWS-WWF under Heroes of UAE campaign (2009-2010), I took part in many awareness activities like making people aware of this campaign, giving tips of energy & water saving, giving away energy saving bulbs, ask people to get involved in it & of course I took pledge & asked my friends and family for the same.
This campaign is started to make people in UAE aware of saving energy, water & resources.
The slogan of the camping gives a fairly good message & idea of campaign, “A sustainable UAE, every child’s right”
This nation wide campaign is started by Environment Agency Abu Dhabi with EWS-WWF supported by Abu Dhabi Govt. If you visit heroes of the UAE site you will get a pretty good statistic of current usage of resources in UAE in problems section & in solutions sections tips to overcome the problems.
They started with making individuals take UAE specific practical pledge to save environment.
Ex. increase my room temperature by 2 degrees. or take showers instead of baths.
They asked the children first to take pledge & the campaign was spread in schools showing some very good photos of school heroes.
The energy heroes tell us the tips for saving energy & water heroes ask us to save water.
Recently they added corporate heroes, in which companies in UAE are getting involved. The companies are taking pledge to develop & implement measurable strategy to reduce carbon footprint, document the result achieved etc. There is a useful business toolkit for greening your workplace.
Don’t forget to take pledge (and follow it), to become one of official UAE Heroes!